Strategy  |  Websites  |  Logos  |  Graphic Design  |  Photography  |  Copy

CLIENT COMMENTS

Strategic Messaging and Branding

 

We help you define your ideal customers, (and decision makers), determine what they want and need, clarify what makes you different and how they will benefit, (what’s in it for them). Then we craft a Master Story to be used in all marketing, advertising and communications.

 

Your story, combined with consistent logo usage, graphic style, colors and message result in a positive memorable brand.

 

 

Website Design & Development

 

Many websites look nice, but are not clear about what the company does or why you should buy from them. They have confused the technology with the story.

 

It’s all about the story.

 

You have only 5 seconds to capture the attention of a viewer on your home page.

 

Based on your Master Story, we design and build a website that communicates quickly what makes you different.

 

Of course, websites have to be easy to navigate, download quickly and work across all platforms, but without the Story, they are just technology.

 

 

Advertising

 

Traditional advertising is not out of date. The major brands continue to invest in it because it still works.

 

When combined with your website, print ads, direct mail, corporate image/product brochures, television, radio and outdoor reinforce your brand identity and build trust.

 

Incognito helps you determine how much of your budget should go to traditional advertising and selects the appropriate media to effectively reach the right people.

 

We then design your advertising to tell your story with powerful words and pictures.

 

 

 

Graphic Design and Logos

 

Powerful images combined with the right words, colors, shapes, textures and composition tell your Story with emotional force.

 

Incognito’s graphic design utilizes the psychology of attraction, breaking rules to get attention, but is always focused on simplicity and clarity.

 

It is not design to win awards, but design to communicate and get results.

 

 

Copy Writing

 

Technology changes constantly, creating new formats for your message.

 

What does not change is your Story.

 

Incognito’s copy writing is focused on clearly communicating what makes you different and translating those differences into benefits, (what’s in it for them).

 

We write copy in house and also contract with outside copywriters, based on the style required. (technical, humorous, medical, political, etc.)

 

 

Photography & Illustration

 

Worth a thousand words . . .

Images show and sell with clarity and emotion, demonstrating your Story.

 

Incognito creates images of products, locations, people and processes in house and with the help of outside photographers and illustrators.

Marketing for Manufacturing

and Export Assistance

 

Incognito has special expertise in helping manufacturers grow their businesses and in the marketing of goods around the world.